Distraction Tops Driver's List of Growing Dangers on the Road

New research shows 88 percent of drivers believe distracted driving is on the rise

04/05/18 | Traffic Safety

MINNEAPOLIS (April 5^th, 2018) ― Distracted driving tops driver’s list of growing dangers on the road, according to a new survey from the AAA Foundation for Traffic Safety. The annual Traffic Safety Culture Index shows that 88 percent of drivers believe distracted driving is on the rise, topping other risky behaviors like:

• Aggressive driving: 68 percent
• Drivers using drugs: 55 percent
• Drunk driving: 43 percent

A recent study from the AAA Foundation shows drivers talking on a cellphone are up to four times as likely to crash while those who text are up to eight times as likely to be involved in a crash. “With more than 37,000 deaths on U.S. roads in 2016, we need to continue finding ways to limit driving distractions and improve traffic safety,” said Madisun VanGundy, Community Relations and PR Specialist for AAA Minneapolis. 

Drivers in the AAA survey believe the problem of distracted driving has increased over the past three years, with nearly 50 percent reporting that they regularly see drivers emailing or texting while driving. Counterintuitively, federal estimates show the number of distracted driving crashes has actually dropped two percent. This may be due to the fact that it is difficult to detect distraction following a crash which makes distracted driving one of the most underreported traffic safety issues. According to government estimates, distraction plays a factor in just 14 percent of all crashes. However, past AAA Foundation research looking into teen drivers (one of the most vulnerable driving populations), used in-vehicle dash-cam videos to determine that distraction was a factor in 58 percent of crashes, 44 percent more than federal estimates.

Any level of risk is too high when it comes to safe driving. Tasks that require a driver to take their eyes or attention off the road should be avoided while the vehicle is in motion- including the use of cellphones, infotainment systems, or navigation systems.

• Put aside electronic distractions and never use text messaging, email, video games or internet functions, including those built into the vehicle, while driving.
• Pre-program your GPS and adjust seats, mirrors, climate controls and sound systems before driving.
• Properly secure children and pets and store loose possessions and other items that could roll around in the car.
• Snack smart by avoiding messy foods that can be difficult to manage.

The new survey results are part of the AAA Foundation’s annual Traffic Safety Culture Index, which identifies attitudes and behaviors related to traffic safety. The survey data are from a sample of 2,613 licensed drivers ages 16 and older who reported driving in the past 30 days. The AAA Foundation issued its first Traffic Safety Culture Index in 2008, and the latest report is online at www.AAAFoundation.org.

Established by AAA in 1947, the AAA Foundation for Traffic Safety is a 501(c)(3) not-for-profit, publicly-supported charitable educational and research organization. Dedicated to saving lives and reducing injuries on our roads, the Foundation’s mission is to prevent crashes and save lives through research and education about traffic safety. The Foundation has funded over 300 research projects designed to discover the causes of traffic crashes, prevent them and minimize injuries when they do occur.  Visit www.AAAFoundation.org for more information on this and other research.

As North America’s largest motoring and leisure travel organization, AAA provides more than 56 million members with travel, insurance, financial and automotive-related services. Since its founding in 1902, the not-for-profit, fully tax-paying AAA has been a leader and advocate for the safety and security of all travelers. Motorists can map a route, identify gas prices, find discounts, book a hotel and access AAA roadside assistance with the AAA Mobile app for iPhone, iPad and Android. Learn more at AAA.com/mobile.

###